to work easily with the newcomer platform

Taipei Times - archives: "For years, the aim of pretty much every technology company has been to make a product that people can’t give up using, and in case something better comes along from a rival, make sure that they can’t get their stuff — whether it be data, software or hardware — to work easily with the newcomer’s platform. On this rested the success of the compact cassette versus the 8-track, VHS versus Betamax, Iomega’s Zip versus other backup systems and most recently Blu-ray versus HD DVD"
good to start